Ecore: A Digital Transformation Rooted in Sustainability

Overview

As part of its bold rebrand, Ecore set out to redesign its desktop and mobile website to better reflect its leadership in circularity and sustainability. With a fresh visual identity, including a dynamic new logo and modern UI, the redesigned experience communicates Ecore’s commitment to eliminating rubber waste through continuous recycling. The result: a digital presence as forward-thinking as the company itself.

The Challenge

Evolve Ecore’s website to align with its rebranding while improving usability, accessibility, and engagement across desktop and mobile. The new experience needed to be visually striking yet intuitive, reinforcing the company’s mission of innovation and environmental responsibility.

The Approach

• Brand-Driven UI/UX – Implemented a clean, modern design language that embodies Ecore’s sustainability mission through a bold new color palette, typography, and intuitive layout.

• Mobile-First Optimization – Created a seamless, responsive experience ensuring consistency across all devices.

• Enhanced Navigation – Designed an intuitive information architecture that simplifies content discovery, making it easier for users to explore Ecore’s story, products, and impact.

• Visual Storytelling – Integrated dynamic visuals and engaging interactions that reinforce Ecore’s leadership in circularity and innovation.

Impact

The redesigned website now serves as a compelling digital extension of Ecore’s brand, providing an immersive experience that resonates with customers, partners, and stakeholders. The new identity successfully conveys the company’s vision while delivering an optimized user experience that supports engagement and conversion.