One of my most impactful projects was helping lead a major redesign of the CNN mobile app, focusing on navigation optimization, content discoverability, and the integration of new audio experiences.

Through live A/B usability testing with Apptentive + Userzoom, I helped identify key friction points, refine navigation structures, and enhance the visibility of critical features like the Watch TV button and the new Audio Tab for on-the-go news consumption.

The results were significant:

• 177% increase in Watch TV button engagement on iOS, 77% on Android

• 114% increase in section page views on iPhone, 151% on iPad

• 5%+ increase in scroll depth across all section fronts

• 100% increase in ad capacity within key content sections

• Successful launch of the Audio / Listen Section and Audio Articles feature leading to increased time spent in-app

By introducing an Audio Tab, Audio Podcasts, and Audio Articles, we expanded content accessibility, enabling users to consume news while multitasking. This initiative helped CNN reach new audiences and improve user retention, demonstrating the power of diversified content formats within mobile experiences.

This project reinforced my passion for data-driven design, iterative testing, and crafting experiences that not only meet user needs but also drive measurable outcomes.